Business

The Business department offers a comprehensive program for transfer and non-transfer students. The first two years of coursework in preparation for a four-year degree in Accounting and/or Business Administration may be completed, or students may earn associate degrees and/or certificates while exploring areas of personal interest or job enrichment. The department offers a variety of courses in Accounting, Bookkeeping, Business Administration, International Business, Business Mathematics, Management, Finance, Investing, Marketing, Salesmanship, Retail Management, Electronic Commerce, Advertising, Ethics, Law, Conflict Resolution and Managing Diversity in the Workplace. Associate Degrees and Certificates are designed to allow students to specialize in a particular area, and are especially useful for persons seeking a first job, or looking to advance in a current career.

Associate in Science Degree and Certificate of Achievement: Accounting (Transfer)

Student Learning Outcome: Students will be able to analyze financial, economic, and management issues and formulate strategies for the growth and development of a business entity.

Program Requirements:

Units Required: 22-23
 

    Units
BUS-201 Principles of Accounting I 5.0
BUS-202 Principles of Accounting II 5.0
BUS-211 Business Law 3.0
ECON-201 Macroeconomics 3.0
OR    
ECON-201H Macroeconomics - Honors 3.0
ECON-202 Microeconomics 3.0
OR    
ECON-202H Microeconomics Honors 3.0
ECON-291 Statistical Methods in Business and Economics 3.0
OR    
MATH-140 Introductory Statistics 4.0
OR    
MATH-140H Introductory Statistics - Honors 4.0
     
Recommended electives:  
     
CIT-145 QuickBooks Pro 3.0


Associate in Science Degree and Certificate of Achievement: Accounting Technician

Student Learning Outcome: Students will be able to analyze key issues relating to accounting principles and implement accounting procedures to organize financial data based upon generally accepted accounting principles.

Program Requirements:

Units Required: 22
 

    Units
BUS-100 Introduction to Business 3.0
BUS-101 Bookkeeping and Accounting 5.0
BUS-144 Business Mathematics 5.0
BUS-211 Business Law 3.0
CIT-115 Business English 3.0
CIT-145 QuickBooks Pro 3.0


Associate in Science Degree and Certificate of Achievement: Human Resources Management

Student Learning Outcome:  Students will be able to: Evaluate the sources of employee conflict in a diverse workforce. Create a framework within which to resolve potential conflicts between business practice and professional or personal ethics.

Program Requirements:

Units Required: 21
 

    Units
BUS-100 Introduction to Business 3.0
BUS-110 Principles of Management 3.0
BUS-126 Managing Diversity in the Workplace 3.0
BUS-132 Negotiation and Conflict Resolution 3.0
BUS-160 Business Ethics 3.0
BUS-211 Business Law 3.0
CIT-116 Business Communications 3.0


Associate in Science Degree and Certificate of Achievement: Marketing

Student Learning Outcome: Students will be able to analyze key issues relating to marketing principles, design marketing strategies, and integrate those strategies in business operations.

Program Requirements:

Units Required: 21
 

    Units
BUS-100 Introduction to Business 3.0
BUS-110 Principles of Management 3.0
BUS-140 Principles of Marketing 3.0
BUS-141 Principles of Advertising 3.0
BUS-142 Principles of Selling 3.0
BUS-190 Principles of Electronic Commerce 3.0
OR    
BUS-192 E-Business Strategy 3.0
BUS-211 Business Law 3.0


Associate in Science Degree and Certificate of Achievement: Small Business Management

Student Learning Outcome: Students will be able to demonstrate the management skills unique to the successful operation of a small business enterprise, including financial, marketing, and management strategies.

Program Requirements:

Units Required: 23
 

    Units
BUS-100 Introduction to Business 3.0
OR    
BUS-110 Principles of Management 3.0
BUS-101 Bookkeeping and Accounting 5.0
BUS-117 Business Entrepreneurship 3.0
BUS-126 Managing Diversity in the Workplace 3.0
BUS-132 Negotiation and Conflict Resolution 3.0
BUS-140 Principles of Marketing 3.0
BUS-160 Business Ethics 3.0
     
Recommended electives:  
     
CIT-145 QuickBooks Pro 3.0


Certificate of Specialization: Finance

Student Learning Outcome: Students will be able to analyze key issues relating to personal finance, analyze the advantages and disadvantages of various alternatives to address these issues, determine the appropriate response, and devise specific plans to implement the response in an integrated manner.

Program Requirements:

Units Required: 14
 

    Units
BUS-100 Introduction to Business 3.0
BUS-144 Business Mathematics 5.0
BUS-154 Finance 3.0
BUS-156 Introduction to Investments 3.0


Certificate of Specialization: E-Commerce - Business

In recent years, various changes in the business environment have occurred, including the emergence of new information technologies. Consequently, many businesses need to realign with the new Internet economy in order to compete effectively in our changing world. In addition, there are opportunities for e-business start-ups with sound business foundations and competitive strategies. This certificate of completion in E-Commerce/Business attempts to provide students with the skill-building techniques and knowledge that will empower them to achieve career goals in the current e-business environment.

Student Learning Outcome: Students will be able to analyze e-commerce principles and design an e-business plan to promote a competitive advantage in the current e-commerce environment.

Program Requirements:

Units Required: 15
 

    Units
BUS-190 Principles of Electronic Commerce 3.0
BUS-192 E-Business Strategy 3.0
CIT-170 Website Development I 3.0
BUS-100 Introduction to Business 3.0
OR    
BUS-110 Principles of Management 3.0
OR    
BUS-211 Business Law 3.0
BUS-140 Principles of Marketing 3.0
OR    
BUS-141 Principles of Advertising 3.0


Certificate of Specialization: International Trade-Finance

The continuing trend toward globalization requires that students in business have a fundamental grasp of the social and economic factors leading to commercial internationalization and the management practices required to operate successfully in an international environment. This certificate of specialization provides students with a solid foundation in the concepts of trade and commerce with an emphasis on the financial aspects of globalization. It is ideal for those currently working in an international business environment and wish to increase their fundamental knowledge regarding concepts and practices in addition to those who desire a solid introduction to international business. Students should also consider the International Trade-Marketing certificate of completion in addition to this certificate for an even more comprehensive course of study.

Student Learning Outcome: Students will be able to analyze and develop a commercial multinational or globalization financial strategy to ensure the financial stability of an ongoing business.

Program Requirements:

Units Required: 15
 

    Units
BUS-103 Introduction to International Business 3.0
BUS-157 Business Finance 3.0
BUS-159 International Finance 3.0
BUS-214 International Business Law 3.0
     
Plus three units from the following:  
     
BUS-143 International Marketing 3.0
BUS-185 Principles of Importing and Exporting 3.0
BUS-190 Principles of Electronic Commerce 3.0
POLISC-270 International Relations 3.0


Certificate of Specialization: International Trade-Marketing

The continuing trend toward globalization requires that students in business have a fundamental grasp of the social and economic factors leading to commercial internationalization and the management practices required to operate successfully in an international environment. This certificate of specialization provides students with a solid foundation in the concepts of trade and commerce with an emphasis on the marketing aspects of globalization. It is ideal for those currently working in an international business environment and wish to increase their fundamental knowledge regarding concepts and practices in addition to those who desire a solid introduction to international business. Students should also consider the International Trade-Finance certificate of completion in addition to this certificate for an even more comprehensive course of study.

Student Learning Outcome: Students will be able to analyze and develop a business transnational or globalization marketing strategy for goods and services.

Program Requirements:

Units Required: 15
 

    Units
BUS-103 Introduction to International Business 3.0
BUS-140 Principles of Marketing 3.0
BUS-143 International Marketing 3.0
BUS-214 International Business Law 3.0
     
Plus three units from the following:  
     
BUS-159 International Finance 3.0
BUS-185 Principles of Importing and Exporting 3.0
BUS-190 Principles of Electronic Commerce 3.0
POLISC-270 International Relations 3.0


Certificate of Specialization: Restaurant Entrepreneur

This program responds to the large number of students that are currently requesting a limited number of courses specifically targeted to preparing them to open up their own restaurant.

Student Learning Outcome: Students will be able to demonstrate proficiency in the core entrepreneur skills and knowledge required for employment in the restaurant industry.

Program Requirements:

Units Required: 15
 

    Units
BUS-117 Business Entrepreneurship 3.0
BUS-211 Business Law 3.0
HRMGT-220 Restaurant Operations 3.0
HRMGT-225 Food Service Sanitation and Safety 3.0
HRMGT-235 Hotel and Restaurant Sales and Marketing 3.0


Certificate of Achievement: Retail Management

Retail Management is an expanding career path supported by many industry sectors. Strong retail managers are essential to business success in electronics, clothing, food, entertainment, home furnishings, children's supplies, publishing, cosmetics, educational materials, gift, athletic equipment, pet supplies, and just about every other imaginable consumer product and service. The retail industry is at the heart of many local economies. Effective management is the key to long-term economic security throughout the state. This program, designed in collaboration with industry leaders, is intended to provide the student with many of the competencies required for success at the management level within the vast retail industry. This program encompasses the business essentials such as accounting and marketing, and also emphasizes management and communication skills required for career success.

Student Learning Outcome: Students will be able to demonstrate the skills necessary to successfully manage a retail business enterprise, including human resources, marketing, and bookkeeping.

Program Requirements:

Units Required: 34
 

    Units
BUS-101 Bookkeeping and Accounting 5.0
BUS-110 Principles of Management 3.0
BUS-111 Human Relations in the Workplace 3.0
BUS-112 Human Resource Management 3.0
BUS-113 Retail Management 3.0
BUS-140 Principles of Marketing 3.0
BUS-144 Business Mathematics 5.0
CIT-116 Business Communications 3.0
CIT-140 Survey of Microsoft Office Programs 3.0
COMS-105 Fundamentals of Public Speaking 3.0
OR    
COMS-105H Fundamentals of Public Speaking - Honors 3.0
OR    
COMS-223 Small Group Communication 3.0


BUS 100 INTRODUCTION TO BUSINESS
Units: 3.00
UC:CSU 54.00 hours lecture
Introduces the field of business administration, primarily found in the United States, including topics of economic systems, strategic management, marketing, entrepreneurship, accounting, finance, operations, management information systems, human resources, ethics, social responsibility, sustainability, and globalization.


BUS 101 BOOKKEEPING AND ACCOUNTING
Units: 5.00
CSU 90.00 hours lecture
Introduces the theory and application of double entry bookkeeping for non-transfer business majors. Examines the accounting cycle for both service and merchandising sole-proprietorship firms, including the use of ledgers, worksheets, and special purpose journals.


BUS 103 INTRODUCTION TO INTERNATIONAL BUSINESS
Units: 3.00
CSU 54.00 hours lecture
A combination of global business theory as affected by cultural, political, legal, and international economic factors with instruction on government regulation, foreign market analysis, exporting, and importing. Internet applications are utilized to familiarize the student with available international business and government resources. Case studies are emphasized to demonstrate the practical applications of course subject matter.


BUS 110 PRINCIPLES OF MANAGEMENT
Units: 3.00
CSU 54.00 hours lecture
Examines the fundamental functions of modern management in a changing world with an emphasis on planning, leading, and organizing, including leadership in management, motivation, communication, cultural diversity, team decision-making, management by objectives, organizational environment, sustainability, planning and strategic management, control process, organizational structure, and managing organizational change.


BUS 111 HUMAN RELATIONS IN THE WORKPLACE
Units: 3.00
CSU 54.00 hours lecture
Introduces concepts of individual, group, and organizational human behavior as they affect human relations, performance, and productivity within the workplace. Strategies and techniques that influence interpersonal, administrative, and organizational communications and interactions among people. Fundamentals of multi-disciplined science/nature of human relations in developing employee leadership, in working toward win/win situations, and in enhancing performance evaluations and respective reward systems.


BUS 112 HUMAN RESOURCE MANAGEMENT
Units: 3.00
CSU 54.00 hours lecture
Introduces the management of human resources and an understanding of the impact and accountability to the organization in terms of human resource activities. Topics include global human resource strategies, social and organizational realities, legal implications affecting people at work, union/non-union practices, comparable work, employee compensation and benefits, and employee rights.


BUS 113 RETAIL MANAGEMENT
Units: 3.00
CSU 54.00 hours lecture
Introduces principles and practices used in the management of retail stores. Topics include site selection, layout, organization, staffing, positioning, customer service, promotional techniques and all aspects of critical buying function.


BUS 117 BUSINESS ENTREPRENEURSHIP
Units: 3.00
CSU 54.00 hours lecture
Comprehensive analysis of establishing, marketing, financing, promoting, insuring, developing and staffing a small business.


BUS 126 MANAGING DIVERSITY IN THE WORKPLACE
Units: 3.00
CSU 54.00 hours lecture
Examines the effects of increasing diversity in the workplace, including the benefits and challenges to management and staff presented by diversity of gender, race, ethnicity, national origin, sexual orientation, and other differences. Organizational and interpersonal strategies for working effectively are examined along with developing skills for the creation of productive and diverse business environments.


BUS 132 NEGOTIATION AND CONFLICT RESOLUTION
Units: 3.00
CSU 54.00 hours lecture
Introduces organizational conflict and strategies for effective resolution with concentration on internal and external sources of conflict. Emphasizes non-litigation resolution, including arbitration, mediation, and mini-trial.


BUS 140 PRINCIPLES OF MARKETING
Units: 3.00
CSU 54.00 hours lecture
Focuses on fundamental concepts of modern marketing in a changing world. Substantive areas include: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, including product, pricing, promotion, and distribution decisions.


BUS 141 PRINCIPLES OF ADVERTISING
Units: 3.00
CSU 54.00 hours lecture
Focuses on fundamental concepts of modern advertising in the current business environment while using specialized techniques to create and promote an advertising campaign. Topics include the role of advertising, its relation to the marketing mix, psychological and socio-cultural influences on consumer buying behavior, advertising research and strategy, target market analysis, the global marketing environment, electronic advertising, media selection, ethics, creative advertising message design, and integrated marketing. Emphasizes planning an advertising campaign and communicating ideas using advertising techniques.


BUS 142 PRINCIPLES OF SELLING
Units: 3.00
CSU 54.00 hours lecture
Focuses on developing concepts of selling in the current business environment, including electronic selling, communication styles, sales servicing, ethics, and sales-force management. Emphasizes developing effective selling strategies and confidence building when making sales decisions.


BUS 143 INTERNATIONAL MARKETING
Units: 3.00
CSU 54.00 hours lecture
Introduces the marketing of goods and services in an international environment, including the development of a comprehensive commercial marketing program. Covers topics such as market selection, effective distribution, and pricing.


BUS 144 BUSINESS MATHEMATICS
Units: 5.00
CSU 90.00 hours lecture
Recommended Preparation: Satisfactory completion of MATH-025 or higher or appropriate math placement as determined by the COC assessment process.

Presents mathematics used in typical accounting, financial, and merchandising transactions, including real-world business problems in the areas of cash and trade discounts, markup and markdown, compound interest, annuities, loan amortizations, inventory control, depreciation, investments, and financial statement analysis.


BUS 154 FINANCE
Units: 3.00
CSU 54.00 hours lecture
Introduces the concepts, tools, and applications of personal financial planning, including developing and prioritizing goals, managing money and credit, identifying investment alternatives, as well as examining retirement planning, housing decisions, tax planning, risk management/insurance, estate planning, and the institutional sources and regulation of financial services and products.


BUS 156 INTRODUCTION TO INVESTMENTS
Units: 3.00
CSU 54.00 hours lecture
Introduces the principles of investing and money management as primarily related to the stock market, including the various types of financial assets an investor must choose from, as well as related institutional settings and valuations.


BUS 157 BUSINESS FINANCE
Units: 3.00
CSU 54.00 hours lecture
Recommended Preparation: MATH-103, 111, 120, 130, or 140

Introduces fundamentals of commercial finance management including cost of capital, working capital management, risk and return, financial performance, and the interpretation of financial statements.


BUS 159 INTERNATIONAL FINANCE
Units: 3.00
CSU 54.00 hours lecture
Recommended Preparation: BUS-157

Examines the international aspects of commercial finance. Topics include international corporate finance, foreign exchange, foreign direct investment, and multinational tax implications.


BUS 160 BUSINESS ETHICS
Units: 3.00
CSU 54.00 hours lecture
Presents different schools of ethical thought applicable in the business environment including ethical issues and methodologies used for appropriate conduct. Current cases and fact scenarios are presented along with historical examples to demonstrate their effect on contemporary ethical dilemmas.


BUS 172 INTRODUCTION TO RISK MANAGEMENT AND INSURANCE
Units: 3.00
CSU 54.00 hours lecture
Introduces the fundamental principles and terminology of risk management and insurance through the study of such topics as the insurance market, regulation, insurance contracts, various lines of insurance, risk assessment, financial planning, annuities, employee benefits, and other related topics.


BUS 174 PRINCIPLES OF PROPERTY AND LIABILITY INSURANCE
Units: 3.00
CSU 54.00 hours lecture
Introduces the fundamentals of property and liability insurance including types of insurers, institutions that provide insurance, how the industry is regulated, measurement of financial performance, insurance operations, insurance contracts, loss exposure and risk management.


BUS 175 PRINCIPLES OF LIFE, HEALTH, AND DISABILITY INSURANCE
Units: 3.00
CSU 54.00 hours lecture
Recommended Preparation: BUS-172

Provides a comprehensive analysis of life, health, and disability insurance lines including the history of the industries and markets, economic and financial impact on society, provider evaluation, policy assessment, and regulation.


BUS 176 PERSONAL INSURANCE
Units: 3.00
CSU 54.00 hours lecture
Introduces the policies, procedures, and practices of personal insurance including automobile, homeowners', residential, fire, earthquake, marine, life, liability, and health.


BUS 178 COMMERCIAL INSURANCE
Units: 3.00
CSU 54.00 hours lecture
Introduces commercial property insurance, including business income, commercial crime, equipment breakdown, inland and ocean marine, commercial general liability, as well as other insurance types and coverage.


BUS 179 INSURANCE CODE AND ETHICS
Units: 1.00
CSU 18.00 hours lecture
Introduces ethical business practices and obligations of the insurance industry professional.


BUS 185 PRINCIPLES OF IMPORTING AND EXPORTING
Units: 3.00
CSU 54.00 hours lecture
Introduces the basic aspects of importing and exporting providing students with a working knowledge of terms and techniques essential to operating an import/export business.


BUS 190 PRINCIPLES OF ELECTRONIC COMMERCE
Units: 3.00
CSU 54.00 hours lecture
Introduces the study of electronic commerce. Primary emphasis is on the fundamental theoretical and practical issues related to conducting business via the Internet. Topics include: evolving e-business models, Web-based technologies, value chains, electronic marketing, payment systems, security, ethics, legal, international, and cross-cultural issues. Familiarity with navigating the Internet is assumed. Same as CIT-190.


BUS 192 E-BUSINESS STRATEGY
Units: 3.00
CSU 54.00 hours lecture
Examines the fundamental concepts of strategic planning for conducting business via the Internet, including case analysis of business strategies in the Internet economy, and key elements needed to develop a strategic e-business plan for competitive advantage. Familiarity with the Internet is assumed.


BUS 201 PRINCIPLES OF ACCOUNTING I
Units: 5.00
UC:CSU 90.00 hours lecture
Prerequisite: MATH-025 or MATH-026

Presents the fundamental principles, theory, and application of accounting through the use of journals, ledgers, and worksheets. Covers the entire accounting cycle for both sole-proprietorships and partnerships, including the preparation and analysis of financial statements. Designed for transfer majors in business disciplines.


BUS 202 PRINCIPLES OF ACCOUNTING II
Units: 5.00
UC:CSU 90.00 hours lecture
Prerequisite: BUS-201.

A continuation of the basic accounting theories and practices covered in BUS 201, expanding the use of financial and managerial accounting concepts used to make business decisions. Designed for transfer majors in business disciplines.


BUS 211 BUSINESS LAW
Units: 3.00
UC:CSU 54.00 hours lecture
Introduces the legal environment of business, including the classification of civil actions and business crimes, examination of state and federal court systems, detailed study of contract, tort, employment, and property law.


BUS 214 INTERNATIONAL BUSINESS LAW
Units: 3.00
CSU 54.00 hours lecture
Introduces the legal environment of international commerce including a study of the forms of international business, multinational enterprises, trade in goods and services, and dispute settlement.



Planned Course Offerings 2011-2013

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