In an effort to help local businesses better embrace the Latino marketplace, Bill Miranda, CEO of the Santa Clarita Valley Latino Chamber of Commerce, will deliver the presentation “Hablando de Negocios: Talking Business” during the spring 2013 College of the Canyons Chancellor’s Circle Breakfast Briefing.
Included in the presentation will be useful insights about:
• How best to communicate with the Latino customer base
• How attracting Latino customers can help grow your business, increase your sales and improve profits
• Demographics of the Latino market and how Latinos are the fastest growing purchasing population segment in the U.S.
“Latinos are spending $1.2 trillion a year in the U.S. where we have the second largest Spanish speaking population in the world,” Miranda said. “Getting only a small piece of the market can boost sales and profits to another level. This presentation will get you started.”
The spring 2013 Breakfast Briefing will take place at 7:30 a.m. Friday, March 8, in the Dr. Dianne G. Van Hook University Center, Room 258, on the college’s Valencia campus (University Center Drive entrance).
Breakfast will be served beginning at 7:30 a.m., followed by the morning’s main presentation at 8:15 a.m.
Registration for the Chancellor’s Circle Breakfast Briefing is free for Chancellor’s Circle members and $15 for non-members. Tickets are available through the COC Foundation.
All reservations must be received by Monday, March 4.
About the Presenter
Bill Miranda is president of Bill Miranda Leadership Center and CEO of the Santa Clarita Valley Latino Chamber of Commerce.
In addition to building his own multi-million-dollar computer company, Miranda has worked in the corporate world for more than 25 years, having trained management teams for Fortune 500 companies including IBM, Xerox and Data General.
For the past two years Miranda has also served as the host of the weekly radio show Querer es Poder on Hometown Station, KHTS AM-1220 and is author of the book “Profiles in Latino Courage: How Everyday Latinos Achieve Success.”
Miranda is passionate about sharing his personal knowledge and experience to inspire, educate and motivate the next generation of Latino leaders to be successful and make positive contributions to American society.
He is a strong proponent of education, a longtime friend of College of the Canyons and a current member of the Chancellor’s Circle Committee.
About the Chancellor’s Circle
The Chancellor’s Circle is a partnership between College of the Canyons and a diverse group of businesses, community members, non-profit groups, government leaders and others who are committed to strengthening the community by actively supporting strong partnerships.
Through their membership fees, Chancellor’s Circle members help raise funds to assist deserving students in affording college, as well as for special programs that enhance educational access for students.
For more information about the College of the Canyons Chancellor’s Circle or to register to attend the Breakfast Briefing event on March 8, please contact the COC Foundation at (661) 362-3737.