Archival News Advisory
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No. COC-05.17.12-MA-RocktheRhythmPress
May 17, 2012
News Media Invited to 'Rock the Rhythm, Beat the Odds' May 18
Subject: On Friday, May 18, Cougar Stadium and the College of the Canyons Valencia campus will be the site of a world record-breaking drum circle attempt, the likes of which the Santa Clarita Valley has never seen, as the Santa Clarita Performing Arts Center (PAC) K-12 Arts Education Outreach Program hosts the culminating event of its year-long hybrid music education program -- Rock the Rhythm, Beat the Odds.
Event: With the participation of legendary musicians Mickey Hart (Grateful Dead), John Densmore (The Doors) and Remo Belli, founder of REMO Inc., Rock the Rhythm, Beat the Odds has been designed to both entertain and raise awareness of the value of arts education as a vital component in the development of ‘The Whole Child.’ Joining Hart and Densmore live on stage May 18, will be:
  • Gorden Campbell -- drummer for Jessica Simpson and George Duke
  • Eric “E-Panda” Hernandez -- drummer for Bruno Mars and Taio Cruz
  • Mike Phillips -- drummer for Janelle Monáe
  • Rikki Rockett -- drummer for Poison
  • Poncho Sanchez -- Grammy Award-winning conga player and Latin jazz musician
News media are invited to be a part of history, as approximately 7,600 sixth- and seventh-graders from all five of the Santa Clarita Valley’s school districts and nearly 4,000 local residents descend on Cougar Stadium in one historic effort to break the current drum circle world record of more than 10,000 participants.
It’s hoped that Rock the Rhythm, Beat the Odds will cast a national spotlight on the Santa Clarita Valley, while showing what can happen when a community comes together to make a difference in the lives of students.
Time: 10 a.m. to noon Friday, May 18, 2012
Beginning at 9:30 a.m. news media members attending this event are asked to check in at the main press/VIP reception area, located inside the Cougar Den at the stadium’s south entrance.
All credentialed news media will then be invited to a media Meet & Greet event in the Cougar Den from 10 to 11 a.m., where they will be granted photo/interview access to participating celebrity drummers, event organizers, College of the Canyons administrators, and City of Santa Clarita and local school district officials.
Gates to Cougar Stadium will open to the general public at 10 a.m., with a variety of live entertainment and on-field activities scheduled to begin at approximately 11 a.m.
The drum circle record-breaking attempt will officially begin at 11:30 a.m., with the event expected to conclude at approximately noon.
NOTE: Credentialed news media members (including photographers and videographers) will be allowed on the field from approximately 10:45 to 11:15 a.m. However, due to the procedures associated with attempting to set a world record, all news media will be asked to move to the field’s perimeter (where they can continue to shoot) prior to the 11:30 a.m. event start time.
Location: College of the Canyons Cougar Stadium, 26455 Rockwell Canyon Road, Santa Clarita, CA 91355.
Contact: Bruce Battle, COC interim managing director of district communications and marketing, (661) 362-3432; COC Public Information office, (661) 362-3415.
Note to Editors: Interviews and photo/video opportunities will be available throughout the event.