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Principles of Entrepreneurship 117
Section 70369
“Short Eight Week First Half Fall Semester Class”
August 24, 2009 – October 17, 2009
Welcome Fellow Entrepreneurs:
Do you want to be an entrepreneur? This is a 100% online
Entrepreneurship class. It is a three (3) unit transferable
course for both business majors and non-majors. Upon
completion, participants will be able to develop, critique and
implement a viable business strategy.
Course will provide students with a basic, general academic
understanding of entrepreneurship as compared and contrasted to
small business owners and small business management. Course
will provide students with a basic understanding of
entrepreneurial small business tools and techniques.
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Step-by-step business start-up information.
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Management (organization and personnel)
a.
Finances
b.
Marketing (price, product, promotion, place, packaging, place
and distribution)
c.
External and internal business planning (protocols and
procedures)
d.
Free small business support resources
Assignments will include but not be limited to reading, writing,
research, collaboration, external assignments, creative
interpretation, individual assignments and group assignments.
New marketing tools such as blogs, wikis, podcasting, and cell
phones may be used. External assignments will include
independent business meetings, presentations and networking. We
will explore the marketing opportunities associated with
YouTube, Questia, MySpace, Google, Yahoo, GoDaddy and more!
You will need access to the following:
Email address that you keep for the entire term.
Access to a computer with a minimum of 56 Kbps, internet
connection and Internet Explorer 5.0 or higher or Netscape
Navigator.
Microsoft Windows 95 or higher.
Word processing program.
Access to BlackBoard
Text – Essentials of Entrepreneurship and Small Business
Management, 5th Edition by Zimmerer, Scarborough,
Wilson, Prentice Hall Publisher (2008)
Text – The Entrepreneurs Marketing Guide by Lawson, Gary,
Kendall/Hunt 2008
This class is only eight weeks. You will need to log in at least
two times a week to keep up with your assignments,
announcements, blogs, wikis and postings. At times you will be
working in small groups online. The small work groups will be
set in the second week, and they will remain the same throughout
the semester. Student interaction is essential.
This class uses Blackboard, and you are required to take the
Blackboard orientation:
http://www.canyons.edu/offices/distance_learning/OnlineOrientation/
The course will be located at
http://bb.canyons.edu.
A syllabus and assignment schedule will be available on
BlackBoard the first day of class. Contact me by email with any
questions, and I will respond within 24 hours. For immediate
feedback, call (909) 444-7800.
If you have a disability which may prevent you from fully
participating in this class, please let me know
immediately. Information regarding a disability will be kept
confidential. You are not alone! I am available via email,
telephone, fax, and pre-arranged office appointments.
Important Links:
http://www.canyons.edu/offices/distance_learning/BBSupport/Bbtechsupport2.asp.
This link provides useful log on information for the student.
Distance Learning Home Page:
http://www.canyons.edu/distancelearning
Online Learning Readiness assessments:
http://www.canyons.edu/offices/distance_learning/info/Assessments.asp.
Counseling 070 information…This link gives beneficial
information to students contemplating online learning for the
first time.
http://www.canyons.edu/offices/distance_learning/info/COUNS070.asp
If you add the class after it starts, it may take 1-2 business
days before your Blackboard accounts are created. Your names are
not automatically included into Blackboard when you add after
the class has started.
Sincerely,
Gary W. Lawson, Ph.D.
Email – gary.lawson@canyons.edu
Phone – (909) 444-7800
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