FOR IMMEDIATE RELEASE
No. COC-07-054-JM
January 19, 2007
Virtual Reality Simulation a Competitive Business Advantage Virtual reality simulation is rapidly making its way into a wide variety of applications such as aircraft and automotive design, truck driver training, mineral mining and oil exploration, and is fast becoming a competitive advantage in businesses. Once limited to military applications and the entertainment industry, virtual reality simulation technology is now being used in more private sector applications. Business leaders and educators will have the opportunity to experience virtual reality simulation at the Digital Technologies and Immersive 3D Simulation presentation on January 25, 2007 at College of the Canyons. Hosted by College's Center for Applied Competitive Technologies as part of Los Angeles County Technology Week, the Technology Briefing includes a reception, technology demonstration, and a question and answer period. The event begins at 4 p.m. and will conclude by 7 p.m. There is no charge to attend but pre-registration is strongly encouraged. Entrepreneurs are using virtual reality simulation technology to launch new businesses and spark innovation. For example, Stereovision Imaging, Inc. based in Altadena California, develops and commercializes advanced 3D imaging technology for portable systems based on patented optical and 3D facial recognition algorithms. Stereovision Imaging Inc. also produces digital binoculars using patented technology developed by the company that are capable of recording 3D images. The binoculars have consumer, industrial and military/security applications. Interactive Digital Media Centers are springing up around the country as colleges and universities begin adopting the technology for instructional purposes. Conventional content can be converted into exciting new curriculum using digital simulation technology. "Using 3D virtual simulation technology, teachers can bring the solar system into the classroom or take students inside the human body or a single atom," says Dena Maloney, Dean of Economic Development at College of the Canyons. "This technology has exciting potential for sparking student interest in science, math, and engineering, as well as other topics". EON Reality, the world's leading interactive visual content management software provider, is working with College of the Canyons to provide the Technology Briefing. EON Reality has used its software to develop virtual reality simulations for Airbus, Bombardier, Lexmark, Siemens, and Whirlpool. These simulations have been used in trade shows, marketing promotions, and prototype design projects. "This is an exciting new technology", said Pete Bellas, CACT Director and one of the sponsors of the event. "With the proliferation of digital content that is now becoming available, it has the promise to connect many fields and disciplines." To learn more about L.A. County Technology Week, visit www.latechweek.com and for information on this event www.canyonsconference.com. EON Reality's website is www.eonreality.com. Stereovision Imaging Inc. website is www.stereovisioninc.com. To register for the January 25, 2007 event, call College of the Canyons Economic Development Division at 661-362-3521 or send an email to Sheryn.monheim@canyons.edu. | 
