Course Descriptions


BUS 100 INTRODUCTION TO BUSINESS
3 units | UC:CSU 54 hours lecture, C-ID BUS 110

Introduces the field of business administration, examining how U.S. and global business policies and practices are affected by the interaction of economic systems, culture, legal, political, and financial institutions, including economic systems, leadership, entrepreneurship, strategic management, organizational structure and communication, marketing, accounting, finance, stock market, operations, information technology, human resources, organized labor, ethics, social responsibility, sustainability and globalization.


BUS 101 BOOKKEEPING AND ACCOUNTING
5 units | CSU 90 hours lecture

Introduces the theory and application of double entry bookkeeping for non-transfer business majors. Examines the accounting cycle for both service and merchandising sole-proprietorship firms, including the use of ledgers, worksheets, and special purpose journals.


BUS 110 PRINCIPLES OF MANAGEMENT
3 units | CSU 54 hours lecture

Focuses on the fundamental functions of modern management in a changing world with an emphasis on planning, leading, organizing, and control. Substantive areas include leadership in management, motivation, communication, cultural diversity, team decision-making, management by objectives, organizational environment, sustainability, planning and strategic management, control process, organizational structure, and managing organizational change.


BUS 111 HUMAN RELATIONS IN THE WORKPLACE

3 units | CSU 54 hours lecture

Introduces basic concepts of individual, group, and organizational human behavior as they affect human relations, performance, and productivity within the workplace, including strategies and techniques that influence interpersonal, administrative, and organizational communications and interactions among people.

Buisness co-workers fist-bumping.


BUS 112 HUMAN RESOURCE MANAGEMENT
3 units | CSU 54 hours lecture

Introduces the management of human resources and an understanding of the impact and accountability to the organization in terms of human resource activities. Topics include global human resource strategies, social and organizational realities, legal implications affecting people at work, union/non-union practices, comparable work, employee compensation and benefits and employee rights.


BUS 113 RETAIL MANAGEMENT
3 units | CSU 54 hours lecture

Introduces principles and practices used in the management of retail stores. Topics include site selection, layout, organization, staffing, positioning, customer service, the critical buying function, and promotional techniques.


BUS 117 BUSINESS ENTREPRENEURSHIP
3 units | CSU 54 hours lecture

Comprehensive analysis of establishing, marketing, financing, promoting, insuring, developing and staffing a small business.


BUS 120 PRINCIPLES OF CUSTOMER SERVICE
3 units | CSU 54 hours lecture

Introduces principles and strategies used in providing excellent customer service. Emphasizes the key components of excellent customer service such as overcoming barriers to customer service, encouraging customer loyalty, resolving customer issues, communicating the importance of employee attitudes on customer relations and developing internal values and ethics impacting corporate culture.


BUS 121 SUPERVISORY SKILLS FOR BUSINESS LEADERSHIP
3 units | CSU 54 hours lecture

Introduces principles and practices used in supervisory and leadership roles in business. Topics include creative problem-solving, effective individual and group decision making, the impact of leadership on the corporate culture, how to influence change in the corporate culture, and the role of delegation and priority-setting in effective time management.


BUS 126 MANAGING DIVERSITY IN THE WORKPLACE
3 units | CSU 54 hours lecture

Examines the effects of increasing diversity in the workplace, including the benefits and challenges to management and staff presented by diversity of gender, race, ethnicity, national origin, sexual orientation and other differences. Organizational and interpersonal strategies for working effectively are examined along with developing skills for the creation of productive and diverse business environments.

Buisness colleagues at a meeting.


BUS 132 NEGOTIATION AND CONFLICT RESOLUTION
3 units | CSU 54 hours lecture

Introduces business conflict and negotiation strategies for effective resolution with emphasis on negotiation, mediation, and arbitration.


BUS 140 PRINCIPLES OF MARKETING
3 units | CSU 54 hours lecture

Focuses on the fundamental concepts of modern marketing in a changing world. Substantive areas include: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, including product, pricing, promotion, and distribution decisions.


BUS 141 PRINCIPLES OF ADVERTISING
3 units | CSU 54 hours lecture

Focuses on fundamental concepts of modern advertising in the current business environment while using specialized techniques to create and promote an advertising campaign. Topics include the role of advertising, its relation to the marketing mix, psychological and socio-cultural influences on consumer buying behavior, advertising research and strategy, target market analysis, the global marketing environment, electronic advertising, media selection, ethics, creative advertising message design, and integrated marketing. Emphasizes planning an advertising campaign and communicating ideas using advertising techniques.


BUS 142 PRINCIPLES OF SELLING
3 units | CSU 54 hours lecture

Focuses on developing concepts of selling in the current business environment, including electronic selling, communication styles, sales servicing, ethics, and salesforce management. Emphasizes developing effective selling strategies and confidence building when making sales decisions.

Buisness student working a project. photo © Robin Spurs


BUS 154 PERSONAL FINANCE
3 units | CSU 54 hours lecture

Introduces the concepts, tools, and applications of personal financial planning, including developing and prioritizing goals, managing money and credit, identifying investment alternatives, as well as examining retirement planning, housing decisions, tax planning, risk management/insurance, estate planning, and the institutional sources and regulation of financial services and products.


BUS 156 INTRODUCTION TO INVESTMENTS
3 units | CSU 54 hours lecture

Introduces the principles of investing and money management as primarily related to the stock market, including the various types of financial assets an investor must choose from, as well as related institutional settings and valuations.


BUS 157 ENTREPRENEURIAL FINANCE
3 units | CSU 54 hours lecture

Introduces the fundamentals of finance that apply to current or prospective entrepreneurs, including time value of money, cost of capital, working capital management, risk and return, financial performance, and the interpretation of financial statements.


BUS 160 BUSINESS ETHICS
3 units | CSU 54 hours lecture

Presents different schools of ethical thought applicable in the business environment including ethical issues and methodologies used for appropriate conduct. Current cases and fact scenarios are presented along with historical examples to demonstrate their effect on contemporary ethical dilemmas.


BUS 190 PRINCIPLES OF ELECTRONIC COMMERCE
3 units | CSU 54 hours lecture

Introduces the theoretical and practical issues related to conducting business via the internet. Topics include: evolving e-business models, web-based technologies, value chains, electronic marketing, payment systems, security, ethics, legal, international, and cross-cultural issues. Familiarity with navigating the internet is assumed.

Buisness students working a project. photo © Robin Spurs


BUS 192 E-BUSINESS STRATEGY
3 units | CSU 54 hours lecture

Focuses on the fundamental concepts of strategic planning for conducting business via the Internet. Substantive areas include: case analysis of business issues and strategies in the Internet economy, and key elements needed to develop a strategic e-business plan for competitive advantage. Familiarity with the Internet is assumed.


BUS 201 PRINCIPLES OF ACCOUNTING I
5 units | UC:CSU 90 hours lecture, C-ID ACCT 110

Recommended Preparation: Eligibility for College Composition (ENGL-101/101H) and Elementary Algebra (MATH-060).

Presents the study of accounting as an information system, examining why it is important and how it is used by managers, investors, creditors, and others to make decisions. Covers the fundamental principles, theory, and applications to record business transactions through the accounting cycle, including the application of generally accepted accounting principles, the financial statements, and statement analysis. Includes issues relating to asset, liability, and equity valuation, revenue and expense recognition, cash flow, internal controls, and ethics. Designed for transfer majors in business disciplines.


BUS 202 PRINCIPLES OF ACCOUNTING II
5 units | UC:CSU 90 hours lecture, C-ID ACCT 120

Prerequisite: BUS-201
Presents the study of how managers use accounting information in decision-making, planning, directing operations, and controlling. Focuses on cost terms and concepts, cost behavior, cost structure, cost-volumeprofit analysis, and budget analysis. Includes issues relating to cost systems, cost control, profit planning, and performance analysis in manufacturing and service environments. Designed for transfer majors in business disciplines.


BUS 211 BUSINESS LAW
3 units | UC:CSU 54 hours lecture, C-ID BUS 125

Introduces the legal environment of business, including federal and state court systems and processes, business crimes, contract law, tort law, employment law, and business organizations.


BUS 211H BUSINESS LAW HONORS
3 units | UC:CSU 54 hours lecture, C-ID BUS 125

Prerequisite: ENGL-101 or ENGL-101H
Introduces the legal environment of business, including the classification of civil actions and business crimes, examination of state and federal court systems, detailed study of contract, tort, employment discrimination, and property law. This is an honors section requiring additional reading, writing, research, and a higher level of critical legal analysis beyond the non honors sections.

Buisness students listening to instructor. photo © Robin Spurs