Course Descriptions
BUS 100 INTRODUCTION TO BUSINESS
3 units | UC:CSU 54 hours lecture, C-ID BUS 110
Introduces the field of business administration, examining how U.S. and global business
policies and practices are affected by the interaction of economic systems, culture,
legal, political, and financial institutions, including economic systems, leadership,
entrepreneurship, strategic management, organizational structure and communication,
marketing, accounting, finance, stock market, operations, information technology,
human resources, organized labor, ethics, social responsibility, sustainability and
globalization.
BUS 101 BOOKKEEPING AND ACCOUNTING
5 units | CSU 90 hours lecture
Introduces the theory and application of double entry bookkeeping for non-transfer
business majors. Examines the accounting cycle for both service and merchandising
sole-proprietorship firms, including the use of ledgers, worksheets, and special purpose
journals.
BUS 110 PRINCIPLES OF MANAGEMENT
3 units | CSU 54 hours lecture
Focuses on the fundamental functions of modern management in a changing world with
an emphasis on planning, leading, organizing, and control. Substantive areas include
leadership in management, motivation, communication, cultural diversity, team decision-making,
management by objectives, organizational environment, sustainability, planning and
strategic management, control process, organizational structure, and managing organizational
change.
BUS 111 HUMAN RELATIONS IN THE WORKPLACE
3 units | CSU 54 hours lecture
Introduces basic concepts of individual, group, and organizational human behavior
as they affect human relations, performance, and productivity within the workplace,
including strategies and techniques that influence interpersonal, administrative,
and organizational communications and interactions among people.
BUS 112 HUMAN RESOURCE MANAGEMENT
3 units | CSU 54 hours lecture
Introduces the management of human resources and an understanding of the impact and
accountability to the organization in terms of human resource activities. Topics include
global human resource strategies, social and organizational realities, legal implications
affecting people at work, union/non-union practices, comparable work, employee compensation
and benefits and employee rights.
BUS 113 RETAIL MANAGEMENT
3 units | CSU 54 hours lecture
Introduces principles and practices used in the management of retail stores. Topics
include site selection, layout, organization, staffing, positioning, customer service,
the critical buying function, and promotional techniques.
BUS 117A Introduction to Entrepreneurship
3 units | CSU 54 hours lecture
Develops an understanding of the tasks faced by individuals engaged in ethical and
legal entrepreneurial activities. Identifies the methods for developing a business
idea, the process of starting a business, how to acquire resources, and how to analyze
key parts of a business plan.
BUS 117B Develop a Business Plan for Entrepreneurs
3 units | CSU 54 hours lecture
Presents techniques for business plan development and creation. Utilizes skills and
resources available to assist entrepreneurs in developing and launching a business
including; ethics, legal business structures, entrepreneurial marketing, sources of
funding, networking, and pitching.
BUS 120 PRINCIPLES OF CUSTOMER SERVICE
3 units | CSU 54 hours lecture
Introduces principles and strategies used in providing excellent customer service.
Emphasizes the key components of excellent customer service such as overcoming barriers
to customer service, encouraging customer loyalty, resolving customer issues, communicating
the importance of employee attitudes on customer relations and developing internal
values and ethics impacting corporate culture.
BUS 121 SUPERVISORY SKILLS FOR BUSINESS LEADERSHIP
3 units | CSU 54 hours lecture
Introduces principles and practices used in supervisory and leadership roles in business.
Topics include creative problem-solving, effective individual and group decision making,
the impact of leadership on the corporate culture, how to influence change in the
corporate culture, and the role of delegation and priority-setting in effective time
management.
BUS 126 MANAGING DIVERSITY IN THE WORKPLACE
3 units | CSU 54 hours lecture
Examines the effects of increasing diversity in the workplace, including the benefits
and challenges to management and staff presented by diversity of gender, race, ethnicity,
national origin, sexual orientation and other differences. Organizational and interpersonal
strategies for working effectively are examined along with developing skills for the
creation of productive and diverse business environments.
BUS 140 PRINCIPLES OF MARKETING
3 units | CSU 54 hours lecture
Focuses on the fundamental concepts of modern marketing in a changing world. Substantive
areas include: creating customer value, buying behaviors, market research, market
strategy, target market analysis, global marketing, electronic marketing, and sales
techniques, with particular emphasis on the marketing mix, including product, pricing,
promotion, and distribution decisions.
BUS 141 PRINCIPLES OF ADVERTISING
3 units | CSU 54 hours lecture
Focuses on fundamental concepts of modern advertising in the current business environment
while using specialized techniques to create and promote an advertising campaign.
Topics include the role of advertising, its relation to the marketing mix, psychological
and socio-cultural influences on consumer buying behavior, advertising research and
strategy, target market analysis, the global marketing environment, electronic advertising,
media selection, ethics, creative advertising message design, and integrated marketing.
Emphasizes planning an advertising campaign and communicating ideas using advertising
techniques.
BUS 142 PRINCIPLES OF SELLING
3 units | CSU 54 hours lecture
Focuses on developing concepts of selling in the current business environment, including
electronic selling, communication styles, sales servicing, ethics, and salesforce
management. Emphasizes developing effective selling strategies and confidence building
when making sales decisions.
BUS 154 PERSONAL FINANCE
3 units | CSU 54 hours lecture
Introduces the concepts, tools, and applications of personal financial planning, including
developing and prioritizing goals, managing money and credit, identifying investment
alternatives, as well as examining retirement planning, housing decisions, tax planning,
risk management/insurance, estate planning, and the institutional sources and regulation
of financial services and products.
BUS 156 INTRODUCTION TO INVESTMENTS
3 units | CSU 54 hours lecture
Introduces the principles of investing and money management as primarily related to
the stock market, including the various types of financial assets an investor must
choose from, as well as related institutional settings and valuations.
BUS 157 ENTREPRENEURIAL FINANCE
3 units | CSU 54 hours lecture
Introduces the fundamentals of finance that apply to current or prospective entrepreneurs,
including time value of money, cost of capital, working capital management, risk and
return, financial performance, and the interpretation of financial statements.
BUS 160 BUSINESS ETHICS
3 units | CSU 54 hours lecture
Presents different schools of ethical thought applicable in the business environment
including ethical issues and methodologies used for appropriate conduct. Current cases
and fact scenarios are presented along with historical examples to demonstrate their
effect on contemporary ethical dilemmas.
BUS 190 PRINCIPLES OF ELECTRONIC COMMERCE
3 units | CSU 54 hours lecture
Introduces the theoretical and practical issues related to conducting business via
the internet. Topics include: evolving e-business models, web-based technologies,
value chains, electronic marketing, payment systems, security, ethics, legal, international,
and cross-cultural issues. Familiarity with navigating the internet is assumed.
BUS 192 E-BUSINESS STRATEGY
3 units | CSU 54 hours lecture
Focuses on the fundamental concepts of strategic planning for conducting business
via the Internet. Substantive areas include: case analysis of business issues and
strategies in the Internet economy, and key elements needed to develop a strategic
e-business plan for competitive advantage. Familiarity with the Internet is assumed.
BUS 201 PRINCIPLES OF ACCOUNTING I
5 units | UC:CSU 90 hours lecture, C-ID ACCT 110
Recommended Preparation: Eligibility for College Composition (ENGL-101/101H) and Elementary
Algebra (MATH-060).
Presents the study of accounting as an information system, examining why it is important
and how it is used by managers, investors, creditors, and others to make decisions.
Covers the fundamental principles, theory, and applications to record business transactions
through the accounting cycle, including the application of generally accepted accounting
principles, the financial statements, and statement analysis. Includes issues relating
to asset, liability, and equity valuation, revenue and expense recognition, cash flow,
internal controls, and ethics. Designed for transfer majors in business disciplines.
BUS 202 PRINCIPLES OF ACCOUNTING II
5 units | UC:CSU 90 hours lecture, C-ID ACCT 120
Prerequisite: BUS-201
Presents the study of how managers use accounting information in decision-making,
planning, directing operations, and controlling. Focuses on cost terms and concepts,
cost behavior, cost structure, cost-volumeprofit analysis, and budget analysis. Includes
issues relating to cost systems, cost control, profit planning, and performance analysis
in manufacturing and service environments. Designed for transfer majors in business
disciplines.
BUS 211 BUSINESS LAW
3 units | UC:CSU 54 hours lecture, C-ID BUS 125
Introduces the legal environment of business, including federal and state court systems
and processes, business crimes, contract law, tort law, employment law, and business
organizations.
