BUS 140 - Principles of Marketing - Christina Chung
|Course:||Principles of Marketing|
Welcome to our class. My name is Professor Chung. I look forward to working with you this semester at College of the Canyons.
The course will be available on COC’s Canvas course management system at 7:00 AM beginning on the first day of the course.
You must log in and post to the Roll Call Discussion Board by the listed deadline, otherwise, you will be dropped from this course.
This course focuses on the fundamental concepts of modern marketing in a changing world. Substantive areas include: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, including product, pricing, promotion, and distribution decisions.
What to Expect in this Course
You will be expected to read the chapter(s) prior to the week of the discussion and assignments for the specific chapter(s). You will be required to participate on a weekly basis.
Types of Assessments
There will be two exams for this class consisting of multiple-choice questions to be held online within Canvas.
Textbook Information / Link to ZTC Textbook
Bus 14o Textbook:
Marketing- An Introduction (with the MyLab Access Code)
Author: Armstrong, 14th Edition
ISBN: 8220123732875 (this is the ebook version with MyLab)
(You will be able to purchase e-book and MyLab Access through our Canvas course- this is the quickest way)
Other Relevant Course Information
There will be an team project that includes a written paper.
This course can be accessed on the first day of class via Canvas at https://coc.instructure.com. Log into Canvas using your CanyonsID single sign-on:
- CanyonsID Username is your COC student email address (Ex: email@example.com)
- CanyonsID Password is your COC student email password
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Last updated: 05/24/2022 Sub#: 1361