Skip to main contentSkip to footer

BUS-140 - Principles of Marketing - Desireé Lee-Perry

Course:Principles of Marketing
Professor:Desireé Lee-Perry
  • Online
Course Length:
  • 8 Week


Photo of Instructor Desireé Lee-Perry

Hello and Welcome to BUS 140! My name is Professor Desireé Lee-Perry and I am so excited to have you in my class this semester. A little about me: I am a Native Texan but have lived in California for the past 15 years. I have over a decade of higher education experience and am a proud community college graduate. I earned my Associate’s degree from Antelope Valley College, my Bachelor’s from California State University- Northridge, and my Master of Business Administration from Northcentral University. I have a wealth of knowledge about the community college experience and am happy to share with you. My goal for this semester is to ensure your success, so please use me as a resource!

My role as your instructor is to support you through the learning and exploration process. I am also here to encourage you to be open to new ideas, to put forth the effort, and to stretch yourself to go beyond your comfort zone. My daily goal is to honor diversity, practice inclusion and invite courageous conversations. I strive to create a community where each individual is valued, respected and included. I encourage you to participate and ask questions, especially for clarity. Our discussions and lecture materials will provide additional insight to assigned readings and assignments.


How to Contact Me

Have a question or just need to talk about your class progress? Connect with me!

  • Virtual Office hours Mon/Fri (2-3pm) via Zoom
  • Call or text me at (323) 230-3355;
  • Email me through the Canvas inbox email (for the fastest response); or
  • Schedule a virtual meeting.

I will make every effort to respond to calls and emails within approximately 24-48 hours.

Course Description

This marketing course is designed to introduce the student to the complex world of business marketing by focusing on the fundamental principles of modern marketing in a changing world. In this course, the students will have the opportunity to come to understand primary marketing principles. Some key substantive areas include the following: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, involving product, pricing, promotion, and distribution decisions.

What to Expect in this Course

Welcome to BUS 140! In this 8-week online course, we will have the opportunity to explore the various aspects of conducting business online through Marketing. You will engage in lively discussions with your fellow classmates and delve into different business cases. Through discussion boards, homework assignments, and learning materials, you will gain a better understanding of the Marketing concepts and how they apply to the business world.

Types of Assessments


The business world will demand quality written work and clear communication from you. We mirror the same expectation in this course therefore, it is important to use proper grammar, spelling and sentence structure in all of your submissions. Due dates for each assignment are provided to you in the syllabus and in Canvas. This will allow you to manage your time and plan ahead for the week and semester. Remember, you can always submit work early. These assignments are designed to reflect your learning of the materials and will be most beneficial if you to stay current with the assigned reading.

Online Participation (Discussion boards)

Online participation is a crucial part of your grade in this class. Earn points by actively participating in online discussion boards each week.

Pearson Online Assignments

You will complete chapter assignments via Pearson and submit your assignments weekly. There are eight assignments that are required for your final grade.

Midterm and Final Exams

There will be a midterm and a final exam for this class consisting of multiple-choice questions. All tests will be open-book.

Student Learning Assessment - Case Analysis Marketing Plan

A written assignment in the form of a Case Analysis Marketing Plan will be included towards the end of the semester to assess the student’s grasp of the Student Learning Outcomes listed at the beginning of the syllabus. This will be completed in a group setting.

Textbook Information

Textbook: Marketing: An Introduction. By Armstrong • Kotler (Pearson)
14th edition (2020) | ISBN-13: 9780135192122

  • The book is available at the COC Bookstore or on COC’s Bookstore website. If you have questions, please contact the COC bookstore: or call the bookstore at 661-362-3255.
  • The textbook is also available in an E-Book format for purchase or rent. Please make sure that you get the 14th edition. (ISBN-13: 9780135635391)

Course Materials: Pearson MyLab Marketing Web Access Code – REQUIRED

  • NOTE REGARDING REQUIRED WEB ACCESS CODE: The REQUIRED web access code for this course is Pearson Publisher’s “MY MARKETING LAB” that corresponds with the 14th edition of the required textbook.
  • The My Marketing Lab access code should give you access to the e-textbook, 14th edition, as well as to the course materials.

Other Relevant Course Information

Computer and Internet Access

You will need access to a personal computer with Internet access. The computer should be running one of the following operating systems: Windows 7, and newer, Mac with OSX 10.6 and newer, or Linux - chromeOS. Computers with multimedia capabilities are preferred.

Note: It is important to identify and prepare a back-up computer and Internet connection to ensure capability in the event of technical problems. Don't forget that you can use the computers in library or computer lab.

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 10/09/2023 Sub#: 1569