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BUS 140 - Principles of Marketing - Diane Grair, MBA

Course:Principles of Marketing
Professor:Diane Grair, MBA
  • Online
Course Length:
  • 5 Week


picture of instructor

Greetings! Happy New Semester!

Welcome to BUS 140 Principles of Marketing. My name is Diane Grair and I am an adjunct faculty member here at College of the Canyons. I have a Bachelor’s Degree in Business Finance and Master’s Degree in Business Administration (MBA) from CSUN, Go Matadors! I teach business classes at Burbank High School. I also own a small business and have been running my family's businesses since I was 16 years old. I enjoy bringing content from my personal experiences into the classroom. I am excited to have each of you in this class.

Although this class is online, I hope to get to connect with each of you as we would in a physical classroom environment. As we go through the course, feel free to contact me, if you have any questions and or concerns.

Course Description

This course focuses on the fundamental concepts of modern marketing in a changing world. Substantive areas include: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, including product, pricing, promotion, and distribution decisions. Moreover, students should be able to develop a marketing plan.

What to Expect in this Course


What are the technology requirements for this online class?


  • Reliable computer with reliable, consistent Internet access
  • Working web cam and good audio on reliable computer
  • Pearson My Biz Lab web access code for 14th ed. textbook
  • Up-to-date Google Chrome Internet browser
  • Word document software (Microsoft Word)
  • PowerPoint presentation software (Microsoft PowerPoint)
  • Excel chart and graph software (Microsoft Excel)
  • Valid COC My Canyons and Canvas e-mail address that you check daily
  • Use of Canvas
  • Computer skills, such as basic document creation and handling (how to cut/copy/paste from one document to another, how to create and save documents in Microsoft Word and as a pdf file), how to attach documents and media (photos, videos, etc.) to e-mail messages and discussion posts, how to create and save a graph/chart/diagram, etc. in Microsoft Excel or Microsoft Word or Microsoft PowerPoint.



  • Taking an online course is different from taking an on-ground course from a technological perspective. You will attend a “virtual” classroom through “Canvas,” COC’s Learning Management System. All students must login to the Principles of Marketing course on Canvas on the first day of the semester and complete your Student Introduction Discussion #1 to avoid being dropped as a “no show.” Thereafter, students must routinely login to Canvas throughout the entire course - at least three times a week - to read class materials, obtain assignments, read announcements, and communicate with me and other students. This entire Course is in CANVAS. All assignments, discussions, quizzes, exams and projects are to be completed in or turned into CANVAS.The entire course is outlined for you to follow in CANVAS.

Types of Assessments

There is a substantial amount of effort required for this course, which may include discussion boards, team projects, business case analysis, research, readings, writing essays, quizzes, proctored exams, and other assignments. You may expect to spend MANY HOURS per week completing the reading and other work assignments for this course. All exams and quizzes will be taken online using the CANVAS, which you can find on the home page or under the tab Quizzes. You will have a group or individual project if you choose to work individually where you will create a marketing plan.

Textbook Information

Marketing: An Introduction 14th Ed.

Author(s): Gary Armstrong; Philip Kotler; Publisher: Pearson

Copyright year: 2020

Print ISBN 9780135204436

*Students will also need to purchase the Pearson MyLab for this class, you can buy it as a bundle through College of the Canyons Bookstore or through Pearson in our Canvas Class Shell. You will need both the e-textbook and Pearson MyLab on the first day of Class

Other Relevant Course Information

Should you take this business course in the online format?

  • Only you can make that decision. But here is some information that may help you in making your decision. Students who do well in online college courses tend to share the following qualities:
  • They are good at motivating themselves to complete work by deadlines.
  • They are strong readers and communicate well in writing.
  • They have effective time management skills.
  • They enjoy active, cooperative learning experiences.
  • They have reliable access to the Internet.
  • They have basic computer skills, including the ability to do basic document creation and handling (how to cut/copy/paste from one document to another, how to create and save documents in Microsoft Word and as a pdf file), how to attach documents and media such as photos, videos, etc. to e-mail messages and discussion posts, how to create and save a graph/chart/diagram, etc. in Microsoft Excel or Microsoft Work or Microsoft PowerPoint.


Do you have the motivation to take this online course?

If you are already familiar with taking online college courses, this class will likely feel comfortable. If this is the first time that you that you will take an online college course, then it is important to realize that there are differences between the online environment and the traditional physical classroom. Since your professor is not physically visible to you in the online environment, it is possible that you may forget about the work required for success in this course. That means that learning online requires good time management skills.

But if you are highly motivated to learn and analyze the fundamentals of business, then this is the course for you. In our BUS 140 course, motivated students learn to carefully assess business issues and develop critical thinking skills needed in the working environment. In addition, students have the opportunity to interact with a wide variety of students of diverse backgrounds and experiences without the limitations of physical classroom time constraints.

Once again, I would like to welcome you to our BUS 140 class. Feel free to email me if you have any other questions about expectations or time commitment. I look forward to seeing you soon!



Diane Grair

Instructor of Business

College of the Canyons

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 10/07/2021 Sub#: 770