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BUS 140 - Principles of Marketing - Yasser Issa

Course:Principles of Marketing
Professor:Yasser Issa
Email:yasser.issa@canyons.edu
Format:
  • Online
  • Hybrid
Course Length:
  • 8 Week
  • 16 Week

Introduction

Welcome to our class. My name is Professor Issa. I look forward to working with you this semester at College of the Canyons.

The course will be available on COC’s Canvas course management system at 7:00 AM beginning on the first day of the course.

You must log in and post to the Roll Call Discussion Board by the listed deadline, otherwise, you will be dropped from this course.

For Hybrid courses- please make sure you are present for roll call on the first day of in-person class to stay enrolled in the course.

Course Description

This course focuses on the fundamental concepts of modern marketing in a changing world. Substantive areas include: creating customer value, buying behaviors, market research, market strategy, target market analysis, global marketing, electronic marketing, and sales techniques, with particular emphasis on the marketing mix, including product, pricing, promotion, and distribution decisions.

What to Expect in this Course

You will be expected to read the chapter(s) prior to the week of the discussion and assignments for the specific chapter(s). You will be required to participate on a weekly basis.

Types of Assessments

There will be two exams for this class consisting of multiple-choice questions.

Textbook Information

Marketing: An Introduction, 15th Edition (No MyLab Required)

By Armstrong (Pearson)

  • Can you purchase it at the COC Bookstore?  Yes- ISBN: 8220143294797 (note- the COC version is an e-text and mylab access which is not required for this course.  If you have questions, visit the COC’s Bookstore website or call 661-362-3255. 
  • Can you purchase it elsewhere?  Of course!  Make sure it is the 15th edition.  It is also available directly on the Pearson website for a subscription of $10.99/mo for 4 months (ISBN-13: 9780137704408)

Other Relevant Course Information

There will be a project that includes a written paper.


Additional Resources

Canvas

This course can be accessed on the first day of class via Canvas at https://coc.instructure.com. Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex: username@my.canyons.edu)
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at StudentHealthCenter@canyons.edu. At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email veterans@canyons.edu or phone (661) 362-3469.

Library

The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 08/18/2024 Sub#: 1689

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