BUS 141 - Principles of Advertising - Yasser Issa
|Course:||Principles of Advertising|
Welcome to our class. My name is Professor Issa. I look forward to working with you this semester at College of the Canyons.
The course will be available on COC’s Canvas course management system at 7:00 AM beginning on the first day of the course.
You must log in and post to the Roll Call Discussion Board by the listed deadline, otherwise, you will be dropped from this course.
This course focuses on fundamental concepts of modern advertising in the current business environment while using specialized techniques to create and promote an advertising campaign. Topics include, the role of advertising, its relation to the marketing mix, psychological and socio-cultural influences on consumer buying behavior, advertising research and strategy, target market analysis, the global marketing environment, electronic advertising, media selection, ethics, creative advertising message design, and integrated marketing. Emphasizes planning an advertising campaign and communicating ideas using advertising techniques.
What to Expect in this Course
You will be expected to read the chapter(s) prior to the week of the discussion and assignments for the specific chapter(s). You will be required to participate on a weekly basis
Types of Assessments
There will be two exams for this class consisting of multiple-choice questions to be held online within Canvas.
Textbook Information / Link to ZTC Textbook
Bus 141 Textbook:
Principles of Advertising: Principles and Practice (with the MyLab Access Code)
Author: Moriarty, 11th Edition
(You can also purchase e-book and MyLab Access through our Canvas course)
Other Relevant Course Information
There will be an Individual project that includes a written paper.
This course can be accessed on the first day of class via Canvas at https://coc.instructure.com. Log into Canvas using your CanyonsID single sign-on:
- CanyonsID Username is your COC student email address (Ex: firstname.lastname@example.org)
- CanyonsID Password is your COC student email password
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Last updated: 06/02/2021 Sub#: 159