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BUS 141 - Principles of Advertising - Yasser Issa

Course:Principles of Advertising
Professor:Yasser Issa
Email:Yasser.Issa@canyons.edu
Format:
  • Online
Course Length:
  • 16 Week

Introduction

Welcome to our class. My name is Professor Issa. I look forward to working with you this semester at College of the Canyons.

The course will be available on COC’s Canvas course management system at 7:00 AM beginning on the first day of the course.

You must log in and post to the Roll Call Discussion Board by the listed deadline, otherwise, you will be dropped from this course.

Course Description

This course focuses on fundamental concepts of modern advertising in the current business environment while using specialized techniques to create and promote an advertising campaign. Topics include, the role of advertising, its relation to the marketing mix, psychological and socio-cultural influences on consumer buying behavior, advertising research and strategy, target market analysis, the global marketing environment, electronic advertising, media selection, ethics, creative advertising message design, and integrated marketing. Emphasizes planning an advertising campaign and communicating ideas using advertising techniques.

What to Expect in this Course

You will be expected to read the chapter(s) prior to the week of the discussion and assignments for the specific chapter(s). You will be required to participate on a weekly basis

Types of Assessments

There will be two exams for this class consisting of multiple-choice questions to be held online within Canvas.

Textbook Information / Link to ZTC Textbook

Bus 141 Textbook:
Principles of Advertising: Principles and Practice (with the MyLab Access Code)
Author: Moriarty, 11th Edition
Publisher: Pearson
ISBN: 9780135836064
(You can also purchase e-book and MyLab Access through our Canvas course)
 

Other Relevant Course Information

There will be an Individual project that includes a written paper.


Additional Resources

Canvas

This course can be accessed on the first day of class via Canvas at https://coc.instructure.com. Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex: username@my.canyons.edu)
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

College of the Canyons cares about your emotional and physical health. Learn more about the broad range of confidential student services, including free counseling and mental health services available during this time by visiting the Student Health & Wellness Center website or by calling them at: 661-362-3259.

The National Suicide Lifeline number is 1-800-273- 8255 (TALK). Please call it if you or someone you know is having thoughts of suicide or is in severe distress - it could save someone's life.

You can also use the Crisis Text Line: Just text "Courage" to 741741. It's free, available 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email veterans@canyons.edu or phone (661) 362-3469.

Library

The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 06/02/2021 Sub#: 159