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BUS-157 - Entrepreneurial Finance - John J Francis

Course:Entrepreneurial Finance
Professor:John J Francis
  • Online
Course Length:
  • Applies to All Course Lengths


Professor John Francis


My name is Professor John Francis and welcome to BUS157 Entrepreneurial Finance.

One of the most important concepts of opening your own business is how to acquire and manage financing.  This class will explore how entrepreneurs manage their finances and budget their businesses as they begin.  We will discuss the required documents, the time-value of money, and the forecasting required to manage a business.  We will also look at sources of financing and how a business can operate profitably.  Finance is a critical aspect of running a new business.  I look forward to working with you and answering questions during our class. 

Please contact me with any questions.

I look forward to seeing you online!

Best regards,

Professor John Francis


Course Description

Introduces the fundamentals of finance that apply to current or prospective entrepreneurs, including time value of money, cost of capital, working capital management, risk and return, financial performance and the interpretation of financial statements.

Student Learning Outcomes

1. Apply entry-level competence in applying financial concepts and principles to resolve common situations confronted by small businesses.

Course Objectives

1. Differentiate between the financing needs of small, start-up businesses versus corporate entities.

2. Identify financial goals of a for-profit organization.

3. Assess what factors are required to complete a business plan.

4. Explain the financial statements used by businesses.

5. Analyze the components of the basic accounting equation.

6. Perform vertical, horizontal, and ratio analysis of a company's statements and assess the results in light of industry averages.

7. Differentiate between liquidity, activity, profitability, leverage, and market ratios.

8. Calculate the break-even point and contribution margin for a business.

9. Construct pro forma financial statements.

10.Explain the concept of working capital management.

11.Analyze the impact of time value of money on financial planning by applying present value, future value, and annuity calculations to financial decisions.

12.Explain the steps required in making capital budgeting decisions.

13.Analyze the viability of an investment using the payback, net present value, internal rate of return, and accounting rate of return methods.

14.Explain the nature of risk and the role insurance plays in the transfer of risk.

What to Expect in this Course

This class will help students understand the role of finance in creating and establishing a new business.  We focus on securing funds to open the business and how to manage the finances after the business begins.

We will discuss analyzing financial documents, sources of capital, and how to invest our money for the business.

Students will prepare a business plan for a new business. This will require analyzing various capital budgeting alternatives using budgeting tools. 

This course will include weekly assignments and have weekly readings.

Types of Assessments

Assessments will include class participation (via discussion boards), written assignments, a business plan project, and exams. There will be two midterms and one final exam. Exams will be completely online. No webcam or proctoring software is required.

Textbook Information

Entrepreneurial Finance, Adelman, Marks, 6th Edition, ISBN 978-0133140514

We use the textbook every week and reading is required.

Supplemental material may be provided as well.

Other Relevant Course Information

Students who do well in this class:

Additional Resources


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Last updated: 07/22/2021 Sub#: 407