Business 190 - Principles of E-commerce - Mirna Moncada
|Course:||Principles of E-commerce|
Hello students! I am happy to be your instructor! We will learn and have fun at the same time!
We will cover topics in the following:
1. Analyze specific business models
2. Compare and contrast different types of business models.
3. E-commerce security and payment systems.
4. E-commerce marketing and advertising concepts.
5. Social, mobile, and local marketing.
6. Ethical, social, and political issues in E-commerce.
7. Online retail and services.
8. Online content and media.
9. Social networks, auctions, and portals.
10. B2B E-commerce: Supply chain management and collaborative commerce.
What to Expect in this Course
You have weekly in class assignments and case studies.
Types of Assessments
You will have exams, quizzes, and in-class case studies.
Textbook Information / Link to ZTC Textbook
E-Commerce business, technology, society. by Kenneth C. Laudon, Carol Guercio Traver, 15th Edition, Pearson, 2019 (REQUIRED). You can purchase at the College of the Canyons (COC) bookstore.
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Last updated: 12/16/2021 Sub#: 1188