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BUS-192 - E-Business Strategy - John J. Francis

Course:E-Business Strategy
Professor:John J. Francis
  • Online
Course Length:
  • Applies to All Course Lengths


John Francis


My name is Professor John Francis and welcome to BUS192 E-Business Strategy.

I have several years of experience collaborating with and consulting for internet-based businesses.  I also own a web-based business and I look forward to discussing this exciting industry with you.

Please feel free to contact me with any questions.

I look forward to seeing you online.

Best regards,

Professor John Francis


Course Description

In this course, we will design and analyze a viable strategic business plan for an internet business.  We will explore different revenue models and how to maximize advertising, website traffic, and new technologies. We will develop and incorporate marketing, operational, financial, and management strategies.  Other business topics such as ethics, regulations, social responsibility, and sustainability will be discussed.

Student Learning Outcome

1.Design and analyze a viable strategic business plan for an Internet business.

Course Objectives

1.  Design an e-business plan that includes: an e-business description, summary of products and services, industry analysis, e-marketing plan, operational plan, financial plan, management plan, survey of critical risks, and an exit strategy, with sensitivity to related ethical, legal, social responsibility, and sustainability issues.

2.  Compare and contrast the primary e-revenue models of advertising, subscription, transaction fee, sales, and affiliate.

3.  Assess the advantages and disadvantages of different types of B2B (Business to Business) Models of marketplace/exchange, e-distributor, B2B service provider, matchmaker, and infomediary.

4.  Differentiate the types of B2C (Business to Consumer) Business Models of portal, e-tailer, content provider, transaction broker, market creator, service provider, and community provider.

5.  Evaluate the usefulness of assessing a particular e-business strategy with such traditional analytical frameworks as: SWOT analysis, BCG analysis, product life cycle, and Porter's differentiation/cost/focus strategies.

6.  Assess the security and privacy risks of using various types of payment systems in view of designing an optimal e-business strategy.

7.  Analyze the need for alignment of evolving web-based technologies, social networking, and mobile commerce opportunities with the optimal e-business strategy for a business.

8.  Analyze the effectiveness, affectivity, and navigational efficiency of a web site design in view of an e-business strategy.

What to Expect in this Course

You will be expected to read all materials and submit all assignments for specific chapters covered.  You are required to participate on a weekly basis.

Supplemental material will also be provided on Canvas throughout the semester.

A computer will be required to critique established websites.

Students will complete an E-Business Strategy project where a web-based business is developed using the strategies and topics discussed in class.  A business plan will be developed to support the business idea.  (Creating a live website during the course is not required.)

Types of Assessments

Assessments will include written assignments, website analysis, quizzes, and exams. There will be two midterms and one final exam. All exams will be entirely online. No webcam or proctoring software will be required. There will also be discussion boards required for students to participate in. This will allow students to share beliefs and experiences and collaborate when analyzing case studies.

Textbook Information

Textbook Title: eMarketing: The Essential Guide to Online Marketing, Rob Stokes and the Minds of Quirk, Version 1.0, 2014.(Digital All Access Pass)

The textbook will be used every week.   Supplemental information and videos will be provided to highlight specific topics throughout the course.

We will also view, compare, and critique current internet businesses.

Other Relevant Course Information

Students who do well in this class:

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 10/25/2021 Sub#: 1063