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MEA 100 - Mass Media and Society - Jeffrey Baker

Course:Mass Media and Society
Professor:Jeffrey Baker
  • Online
Course Length:
  • 5 Week


Jeffrey Baker - Instructor

Welcome to Mass Media and Society MEA-100 online section. This orientation letter is provided to give you a sense of the purpose, workload, and learning goals for the course. Because the course is 100 percent online, we will not meet on-campus for the duration of the course. All tests, exams, assignments, and conferences will be conducted online. There will be an official schedule published on the 1st day, and you will access this from the online course management system. For COC, we use a software program called Canvas; access to the course is included with your paid registration. The link to the course is:

Course Description

Mass Media & Society surveys and evaluates the mass media. We analyze, compare, and discuss concepts related to mass media and their effect on society, using media from the Internet, newspapers, magazines, radio, sound recordings, television, motion pictures, advertising and public relations. This course of study requires the reading of various materials (both online and via a course textbook), viewing of online websites and news media, and your participation in online research and discussion with colleagues. By the end of this course, you will be able to analyze the relationship between media and society, and how it affects form and content in mass communication.

What to Expect in this Course

The course involves assigned reading from the official course textbook, PowerPoint presentations, and other audio/visual media online. When we do our coursework, there will be assignments, discussions, and quizzes to do according to a prescribed schedule. This class is self paced and fully online with new lessons opening every Monday through Thursday. 

Each lesson will be provided in a module that will include a PowerPoint presentation featuring important information (including links to videos) about the topic. This presentation, along with the material presented in the videos, will form the basis of the lesson's discussion posting. These discussions will provide the bulk of the class interaction and grade. Also in each lesson module are readings from the textbook and a quiz about the reading. Finally the class will require a final exam/paper covering a summary of the course information.

Course grades will be based on a combination of discussion postings, quiz grades and final exam/paper. The syllabus (available at the first class session) will detail the grading system.

Mandatory Attendance During the First 72 Hours of the Course: 
When the course becomes available, you need to begin accessing and completing the coursework online from the first day of the session/semester. In order to be counted as “present” and attending the course, the college requires that you attend the first day of instruction, and begin to complete coursework at that time. IMPORTANT: If you do not login and complete the first assignments/attend the first Zoom meeting by the third day of the session you will be dropped from the course (aka “No Show” Drop).

Types of Assessments

Discussion Postings
Final Exam/Paper

Textbook Information

Textbook Title: “Mass Media and Culture”
Author – Richard Campbell, Christopher Martin, Bettina Fabos
Publisher/Year Published - Bedford/St. Martin's Press, 12th Edition (2019)
eTextbook ($49.27) ASIN: B07L8JX6XG
Paperback ($130) ISBN-10: 1319102859
ISBN -13: 978-1319102852

Other Relevant Course Information

All course materials for this course are delivered online; your computer and Internet connection should be outfitted for basic online communication to include:

  • A Mac OS, PC/Windows OS (Windows XP or higher), or Linux OS-based computer;
  • An Internet connection (broadband speed recommended for video);
  • A current web browser (Google Chrome recommended, however, Firefox, Safari, IE 9, should work as well);
  • QuickTime player software for viewing video materials (free player, available through Apple’s website at:
  • Adobe Reader software installed, (this is pdf file viewer to read online articles, available for free from Adobe at:
  • Workload for online classes: Because we don’t meet on-campus, there are additional assignments and activities that require online research. On average, students will spend between 90-130 hours of study for this course over the full-length semester. If at any point in the session you have difficulty keeping up with course content/assignments, please do not hesitate to contact me; I will also make an effort to check in regularly with you via
  • Circumstances may arise which require modifications of the above guidelines and the following schedule of assignments for the course, as deemed necessary by The instructor reserves the right to make necessary changes, in compliance with COC academic policies.

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 08/31/2022 Sub#: 943