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NC.COMM-001 - Strategies/Tactics of Public Relations - Carol Stevenson

Course:Strategies/Tactics of Public Relations
Professor:Carol Stevenson
  • Online
  • OnlineLive
Course Length:
  • 4 Week


headshot of Carol Stevenson

Welcome to Strategies & Tactics of Public Relations. My name is Carol Stevenson, and I will be your instructor. I will draw from experience gained over more than three decades providing a broad range of public relations and marketing communications support to a variety of organizations, including the American Red Cross, American Heart Association, Antelope Valley Medical Center, Blue Shield, and dozens of other brands. During my career, I have worked as a public relations consultant as well as served as the in-house communications director. I am excited to share with you the essential elements of a public relations program.

Course Description

This course was designed to help you broaden your understanding of the role of public relations in an organization’s overall branding and marketing strategy. We will examine the purpose, principles, and fundamentals of public relations, including writing for PR, working with the media, effective storytelling, and crisis communications. There are two student learning outcomes for this course. By the end of the course, you should be able to:

  1. Identify PR opportunities that meet business goals.
  2. Recognize the tools and techniques of a PR program.

You can earn a “Fundamentals of Communication” certificate by successfully passing this course and the noncredit course Public Speaking in the Workplace (NC.CSKL-014).

What to Expect in this Course

This is a 32-hour noncredit course. We meet via Zoom from 6-8 p.m. on Monday and Wednesday for four consecutive weeks for a total of 16 online-live hours. Additionally, you will use Canvas outside of our online-live sessions to complete discussion posts and other assignments.

The course Canvas shell will be available by the Sunday before class begins. You will be able to access course information one module at a time as we progress through the material.

Many of the assignments will provide practical, hands-on opportunities to create resources you can use in your professional life.

Types of Assessments

In addition to in-class discussions, there will be online discussion board posts, writing assignments and quizzes.

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 09/07/2023 Sub#: 1655