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BUS-100 - Introduction to Business - Ara Norwood

Course:Introduction to Business
Professor:Ara Norwood
  • OnlineLive
Course Length:
  • 16 Week


Professor Norwood

A hearty welcome to all of my new students for the upcoming semester!

Some people like to play chess. Others like to dance.  Still others like to play soccer.  Me?  I love to teach!  There are very few things that give me more enjoyment than having a group of students in front of me who are eager to learn. 

To my way of thinking, teaching is a calling, and it is also an opportunity to dispense not only knowledge, but wisdom and understanding.  To become educated is to have one's eyes opened and one's mind expanded.  I see teaching as a way of preventing society from descending into the Dark Ages for a second time.  

I am a rather energetic speaker and I move at a rapid pace.  Most of my students say my class sessions remind them of a well-run business seminar.  Other students claim I teach them not only about business, but about life.  You can get a fuller picture of how previous students assess me by looking me up on the website.  

One thing about me you should know: being a college professor is not my main gig.  I am not a professor who happens to teach business.  I am a businessman who happens to teach a little college here and there.  Thus, I bring less theory to the table, and more practical application, as well as business "street-smarts" along with some humor. 

I look forward to our interactions this coming semester.  Although we will be on Zoom rather than in the classroom (and note that I expect all students to have their video cameras on for the duration of the class, as I really want to see you, not the ceiling in the room you are in) I will do my best to make it as close to a classroom environment as one can in a virtual forum. 

And make sure you have a Canvas account if you don’t already, as I will be giving you the Zoom login info a few days prior to the start of the semester.  It will be found in the Announcements Tab within Canvas.  

Now put on your seatbelts and prepare to be inspired!

Positively yours,


Professor Ara Norwood                                                                                                          Adjunct Professor                                                                                                                    College of the Canyons

Course Description

This is an entry-level course which exposes students to what the very notion of business is and where it came from (i.e., its history), plus a look at what the great minds of the business world have to teach us.  

What to Expect in this Course

You must have a webcam on your computer or whatever device you use in Zoom.  And you must have it on.  If you believe your webcam is not working, please get it fixed prior to the opening day of class.  When I say I expect your camera on, I am very serious about that.  No exceptions.  And the camera must be aimed at you, not the floor, or the ceiling.  If you cannot have a functioning webcam during our class time, then please unenroll from my section(s) and find another section with a different professor to enroll in. 

I don't assign a lot of homework.  But I demand punctuality and consistent participation (meaning showing up, on time, and be ready to engage).  

We will cover the other details, all of which are found in the Course Syllabus, during our first class session.

Types of Assessments

4 exams based on the textbook.

A course assessment to measure the Student Learning Outcomes. 

You will also watch some YouTube videos featuring the various business titans we talk about in class and you will engage with each other in some online Discussion Boards within Canvas based on those videos.  These will take place outside our regular class time. 

Finally, you are graded for your participation, meaning you showing up to class and contributing to the discussions.

Textbook Information

Ronald J. Ebert and Ricky W. Griffin, Business Essentials, 13th Edition.

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


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Last updated: 06/07/2021 Sub#: 216