Public Information Office
The Public Information Office (PIO) develops integrated communications plans that
coordinate the district’s marketing, advertising, public relations, and social media
efforts. Specific responsibilities include developing advertising campaigns and concepts
for print, radio, television, and online; negotiating and booking advertising campaigns;
writing and distributing news releases; developing content for district publications;
coordinating requests for print and digital marketing materials that will be used
off-campus, such as fliers, posters, banners, brochures, invitations and e-flyers;
programming the Valencia campus marquees; media relations; coordinating the online
campus calendar; and providing photo coverage for campus events.
Our Event Planner will help you plan your next event at College of the Canyons.
Do you need expert advice and guidance to help promote your program or event? You've
come to the right place! We can help you develop an effective marketing plan utilizing
a strategy appropriate for your specific needs. Our Communications Guide provides
an overview of services available and ensures that all communications and marketing
efforts adhere to the highest standards of design and accuracy. It also includes guidelines
to protect the college’s brand identity, ensure application of communications best
practices, and maintain consistency throughout all external communications. The guide
sets standards for printed materials, digital content, and other forms of messaging.
Summer 2019 Issue