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BUS-113 - Retail Management - John J Francis

Course:Retail Management
Professor:John J Francis
  • Online
Course Length:
  • Applies to All Course Lengths


Professor John Francis

My name is Professor John Francis, and I would like to welcome you to BUS113 Retail Management.  I have over 20 years of experience working in and dealing with retail establishments.  I am your professor and I look forward to working with you at College of the Canyons.

Please feel free to contact me with any questions.

I look forward to seeing you online.

Best regards,

Professor John Francis


Course Description

We will discuss different concepts of retail including the skills needed to succeed in the retail industry.  Special consideration will be given to electronic retailing and the impact it has had on the retail industry and the disruption it has caused in traditional retail outlets.

Student Learning Outcomes

1. Analyze common retail store management issues and design retail business strategies by applying retail business principles and practices.

Course Objectives

1. Apply principles of consumer behavior as they relate to retailing.

2. Analyze legal, ethical, and social responsibility issues in retail store branding, promotions, and visual communications.

3. Analyze the future of retailing including the potential impact of demographic changes, environmental uncertainties, new competition, and technological innovation on retail practices and possible retail management strategies.

4. Explain the factors relating to successful advertising, promotions, and publicity for retail stores, and to help analyze retailing issues.

5. Analyze how retail consumers process information and make retail buying decisions through influence factors.

6. Analyze and design retail business strategies for traditional physical retail stores, as well as Internet and mobile retail business models.

7. Explain the factors relating to successful visual merchandising.

8. Describe retailing practices today, including kinds of stores and merchandise, and careers in retailing.

What to Expect in this Course

This course will explore the different types of retailers and their impact on society today.  Everyone is affected by retail, whether we work in retail or are patrons of certain establishments.  Everyone's opinions and experiences are welcome and I encourage you to share your beliefs throughout the semester.  We will explore Retail as a business and the many different functions required to run a successful retailer.  We will approach developing a retail establishment from a strategic standpoint and what makes a retail succeed or fail in today's society.  We also will explore current events, the economy, and digital sales and the impact they have on a retail business and the customer's retail experience.

For this course, you will need a computer and Canvas.  No webcam will be required.

Types of Assessments

Quizzes and exams will be held completely online in Canvas. There will be 2 midterms and a final exam. No proctoring software is required. No webcam is required. Other assignments and discussion boards will be offered throughout the semester. Retailer Business Plan Project Students will work to create an original retailer using the principles covered during the class. Requirements for the project will be given later during the semester.

Textbook Information / Link to ZTC Textbook

Textbook: This class has Zero Textbook Cost. The text will be available to you on the first day of class via PDF. Please let me know if you have any questions or suggestions as we continue to revise our materials. Weekly reading is required to succeed in this course. Required readings will be detailed in the syllabus which will be provided on the first day of class.

Other Relevant Course Information

Students who do well in this class:

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

College of the Canyons cares about your emotional and physical health. Learn more about the broad range of confidential student services, including free counseling and mental health services available during this time by visiting the Student Health & Wellness Center website or by calling them at: 661-362-3259.

The National Suicide Lifeline number is 1-800-273- 8255 (TALK). Please call it if you or someone you know is having thoughts of suicide or is in severe distress - it could save someone's life.

You can also use the Crisis Text Line: Just text "Courage" to 741741. It's free, available 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 07/22/2021 Sub#: 406