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BUS-113 - Retail Management - Valerie Garcia

Course:Retail Management
Professor:Valerie Garcia
  • Online
Course Length:
  • 16 Week


My name is Valerie Garcia and I will be your instructor for Retail Management. I started my career in retail management and worked my way up into Supply Chain Management.

Course Description

Introduces principles and practices used in the management of retail stores. Topics include site selection, layout, organization, staffing, positioning, customer service, the critical buying function, and promotional techniques.

What to Expect in this Course

1. Apply principles of consumer behavior as they relate to retailing.

2. Analyze legal, ethical, and social responsibility issues in retail store branding, promotions, and visual communications.

3. Analyze the future of retailing including the potential impact of demographic changes, environmental uncertainties, new competition, and technological innovation on retail practices and possible retail management strategies.

4. Explain the factors relating to successful advertising, promotions, and publicity for retail stores, and to help analyze retailing issues. 5. Analyze how retail consumers process information and make retail buying decisions through influence factors.

6. Analyze and design retail business strategies for traditional physical retail stores, as well as Internet and mobile retail business models.

7. Explain the factors relating to successful visual merchandising.

8. Describe retailing practices today, including kinds of stores and merchandise, and careers in retailing.

Types of Assessments

Quizzes, Discussion posts, short papers

Textbook Information / Link to ZTC Textbook

No required textbook

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

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Last updated: 10/25/2021 Sub#: 993