Skip to main contentSkip to footer

BUS 117 - Business Entrepreneurship - Desireé Lee-Perry

Course:Business Entrepreneurship
Professor:Desireé Lee-Perry
  • Hybrid
Course Length:
  • 16 Week


Photo of Instructor - Desireé C. Lee-Perry

Hello and Welcome to Spring 2023! My name is Professor Desireé Lee-Perry and I am so excited to have you in my class this semester. A little about me: I am a Native Texan but have lived in California for the past 15 years. I have over a decade of higher education experience and am a proud community college graduate. I earned my Associate’s degree from Antelope Valley College, my Bachelor’s from California State University- Northridge, and my Master's of Business Administration from Northcentral University. I have a wealth of knowledge about the community college experience and am happy to share it with you. My goal for this semester is to ensure your success, so please use me as a resource! 

My role as your instructor is to support you through the learning and exploration process. I am also here to encourage you to be open to new ideas, to put forth the effort, and to stretch yourself to go beyond your comfort zone. My daily goal is to honor diversity, practice inclusion, and invite courageous conversations. I strive to create a community where each individual is valued, respected, and included. I encourage you to participate and ask questions, especially for clarity. Our discussions and lecture materials will provide additional insight into assigned readings and assignments.

Course Description

In this course you will learn the importance of the key components of business in today’s business world. This course provides Comprehensive analysis of establishing, marketing, managing, financing, promoting, insuring, developing, and staffing a small business. This course will compare and contrast the different forms of business entities, describes the social and economic impact of entrepreneurship, and analyzes and contrast the differences between various marketing methods. You will also look at assessing business (entrepreneurial) opportunities and assess business site locations, develop pricing and inventory management skills as well as develop and apply planning, organizing, and controlling strategies for a business environment.

Expectations and Goals

Welcome to Spring 2023! In this 16-week hybrid course, we will have the opportunity to explore the various aspects of conducting business online. You will engage in lively discussions with your fellow classmates and delve into different business cases. Through discussion boards, homework assignments, and learning materials, you will gain a better understanding of the concepts and how they apply to the online business world.

What to Expect in this Course

Required Materials

Textbook: Entrepreneurship- Starting and Operating A Small Business, by Mariotti and Glackin, 5th Edition, Pearson Publisher, TEXTBOOK 2020

  • The book is available at the COC Bookstore or on COC’s Bookstore website. If you have questions, please call the bookstore at 661-362-3255.
  • The textbook is also available in an E-Book format for purchase or rent. Please make sure that you get the 5th edition.

Laptop/Computer: Familiarity with and access to the internet is assumed.

Types of Assessments


The business world will demand quality written work and clear communication from you. We mirror the same expectation in this course therefore, it is important to use proper grammar, spelling and sentence structure in all of your submissions. Due dates for each assignment are provided to you in the syllabus and in Canvas. This will allow you to manage your time and plan ahead for the week and semester. Remember, you can always submit work early. These assignments are designed to reflect your learning of the materials and will be most beneficial if you to stay current with the assigned reading.

Online Participation (Discussion boards + myLab Assignments)

Online participation is a crucial part of your grade in this class. Earn points by actively participating in online discussion boards and myLab assignments through your Pearson subscription each week.

Case Studies

You will complete case studies on different businesses and submit your assignments via Canvas or Pearson.

Quizzes and Exams

There will be quizzes, a midterm and a final exam for this class consisting of multiple-choice questions. All quizzes and tests will be open-book.

Business Plan Project

A written assignment in the form of a business plan group or individual project will be included throughout the semester to assess the student’s grasp of the Student Learning Outcomes listed at the beginning of the syllabus.

  • Individual and/or Team Assignment
  • Date, case, and questions to be assigned by professor
  • Students must be present in class on date assigned.
    • If student is not present in class on date assigned, student will receive a grade of zero for the case analysis.
  • Each student on a team must present in class on date assigned.
  • Typewritten paper must be submitted a week prior to the end of class.
  • No late projects accepted, except in the case of a valid medical emergency.
  • Professor will furnish handout with additional details.

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

Often the pressure on our students is very strong, involving academic commitments, relationships, outside jobs and family pressure to name a few. The staff and faculty of College of the Canyons are here to see you succeed academically and care about your emotional and physical health. You can learn more about the broad range of confidential student services, including counseling and mental health services available on campus by visiting the Student Health & Wellness Center in the Student Services Building (across from the bookstore). The phone number is 661-362-3259 that you can call 24/7. You can also e mail for an appointment at At the Canyon Country Campus the Health Center will be in the new Student Services Building.

Also, the National Suicide & Crisis Lifeline number is now 988. All students at COC are encouraged to enter that phone number in their cells. You can call it when you, or someone you know, is having thoughts of suicide or is in severe distress.

You can also now use the Crisis Text Line: Just text "Courage" to 741741. Someone will get back to you immediately. Its free, 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


The Library provides live online and in-person research help, access to a full range of e-resources and physical materials that support the curriculum, individual and group study areas, and much more!

Last updated: 01/14/2023 Sub#: 1532