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NC.CSKL 011 - LinkedIn for Business - Kerry Faythe Brown

Course:LinkedIn for Business
Professor:Kerry Faythe Brown
  • Online
Course Length:
  • Applies to All Course Lengths


Kerry Faythe Brown

Welcome Everyone to LinkedIn for Business! I'm excited to be a part of your learning experience as you build and perfect your personal and professional LinkedIn profile! 

Course Description

LinkedIn is the world’s most popular business-oriented social media networking platform. Use LinkedIn to develop business through relationship marketing. Optimize your company profile, develop content that engages a target audience, build your professional brand, market your company, showcase your credentials, get business advice, reconnect with former colleagues and connect with businesses around the globe.

What to Expect in this Course

Course Objectives:

Students will:

  • Promote themselves and their company with LinkedIn’s personal and company profiles.
  • Develop their LinkedIn strategy.
  • Find job opportunities through LinkedIn.
  • Analyze the potential to increase sales, customers, and popularity.
  • Develop business through relationship marketing.
  • Explores strategies for showcasing credentials, obtaining business advice.
  • reconnecting with former colleagues, and connecting with businesses around the globe

Types of Assessments

Noncredit Assessment
Most courses in the Career Skills Institute are offered as noncredit. All noncredit courses are Pass/No Pass. This course is a noncredit Pass/No Pass course. In order to receive credit for attending this course, participants are required to:

 Attend a minimum of 75% of the class periods;
 Fully participate in class activities;
 Complete assignments and project

Textbook Information / Link to ZTC Textbook

Students enrolled in this course will have free access to LinkedIn Learning materials, so there is no reason to pay for access. An email with instructions on how to register and login to LinkedIn Learning account will be sent to your MyCanyons email by early Monday morning. If for some reason you don’t receive the email with LinkedIn Learning account information, or don’t know how to access your MyCanyons email, please contact me as soon as possible. If you already have access to LinkedIn Learning from a previous course, you can keep using your login for this course.

Other Relevant Course Information

You will have access to the Canvas Course Shell starting Monday, the first day of class and you can start working on the course immediately. For week #1, you will see 3 Modules. Make sure to look at each item sequentially for each Module; Then you can return to any item in the Modules as needed. 

If you have any questions, please email me at I'll do my best to respond to your email within 48 hours.
Have a great weekend and I’ll see you online!

Kerry Faythe Brown

Additional Resources


This course can be accessed on the first day of class via Canvas at Log into Canvas using your CanyonsID single sign-on:

  • CanyonsID Username is your COC student email address (Ex:
  • CanyonsID Password is your COC student email password

Please visit the Get to Know Your Online Classroom page for help logging into Canvas and for tips on using Canvas and Zoom. Canvas Chat Support is also available 24/7 for any Canvas related issues.

Online Education

Check out the Online Education website for more information on a variety of topics that can help you be a successful online student such as: exam proctoring, learning styles, computer skills, and tips for student success. If this is your first online course, feel free to take our online learning readiness assessment to assess your skills.

The Learning Center (TLC)

The TLC provides FREE online tutoring resources to COC students!

Academic Accommodation Center (AAC)

College of the Canyons AAC provides educational services and access for eligible students with documented disabilities who intend to pursue coursework at COC. A variety of programs and services are available which afford eligible students with disabilities the opportunity to participate fully in all aspects of the college programs and activities through appropriate and reasonable accommodations. For more information on their services visit the Academic Accomodation Center website.

Online Counseling

The Counseling Department offers appointments online. You can schedule an appointment by visiting the Online Counseling website. Counselors can help you map out a plan to reach your educational goals as well as advise you on course selection and registration.

Management of Stress and Mental Health

College of the Canyons cares about your emotional and physical health. Learn more about the broad range of confidential student services, including free counseling and mental health services available during this time by visiting the Student Health & Wellness Center website or by calling them at: 661-362-3259.

The National Suicide Lifeline number is 1-800-273- 8255 (TALK). Please call it if you or someone you know is having thoughts of suicide or is in severe distress - it could save someone's life.

You can also use the Crisis Text Line: Just text "Courage" to 741741. It's free, available 24/7, and confidential.

Veterans Resource Center

The College of the Canyons Veterans Resource Center is a department within the Student Services Division at the college, created to help veterans and veteran dependents with applying to College of the Canyons, enrolling in classes, and requesting VA Education or Vocational Benefits. For more information please visit the Veterans Resource Center website, email or phone (661) 362-3469.


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Last updated: 10/25/2021 Sub#: 930