Marketing

Degree and Certificate Student Learning Outcome:
Students will be able to analyze key issues relating to marketing principles, design marketing strategies, and integrate those strategies in business operations.

Program Requirements:
Units Required: 21

Business required courses:
BUS-100
Introduction to Business | 3 units
BUS-110
Principles of Management | 3 units
BUS-140
Principles of Marketing | 3 units
BUS-141
Principles of Advertising | 3 units
BUS-142
Principles of Selling | 3 units
BUS-211
Business Law | 3 units

Plus a minimum of 3 units from the following:
BUS-190
Principles of Electronic Commerce | 3 units
BUS-192
E-Business Strategy | 3 units